No Average Jack!

Client: Jacamo

With a long-term aim of becoming the UK’s number 1 fashion platform for all men, we had to urgently raise consideration levels among 25-34 men that were core to growth.

Critical to our approach was an understanding of how men shop for fashion. Fashion brands advertise their ranges based on season - Spring/Summer and Fall/Winter. But our research found men don’t shop in seasons, they shop in missions.