No7 Future in You

Client: No7

No7 has been a pioneer in skincare innovation for decades now, but growth had stagnated in recent years. In the background, though, No7 had been working with scientists on a breakthrough formulation proven to reverse visible signs of skin damage.

Our launch campaign for Future Renew was built around the secret of the science. In the run-up to our launch, we began to tease news of our new product with authority voices in skin science, before going loud with a campaign that put science at the centre of all of our activity.

With the secret revealed, launch day was an extraordinary success, with a Future Renew product selling every 2 seconds. But we didn’t stop there, and ran a series of reactive placements, running our creative during the many programmes that had picked up on our product. Through science and secrets, we hit 18 weeks of sales targets in the space of just 25 days.