O2 Studio Sessions

Agency: MG OMD
Client: O2

ITV Studio Sessions, brought to you by Priority from O2, was a first-of-its-kind AFP that shone a light on the hottest music artists in the UK. The late-peak show on ITV1 and ITVX helped cement O2 as a market leader in unforgettable live experiences, all enabled through O2 Priority. Branding was authentically integrated via venue location, audience, on-air brand prominence and sponsorship idents, all delivering exceptional brand results for O2.