Paddington in Peru

On November 8, 2024, the beloved Paddington bear returned to cinemas nationwide with the release of Paddington in Peru, the highly anticipated sequel to Paddington (2014) and Paddington 2 (2017). With a target to match the record-breaking success of Paddington 2, which remains one of the most critically acclaimed films of all time, the opening weekend exceeded expectations, achieving remarkable box office results.

Despite the bear's enduring popularity, the campaign faced significant challenges like a lesser inclination to go to cinemas, stiff competition and the film's new turn. The success of The Bear is Back! was driven by an innovative multi-media marketing strategy, incorporating immersive digital experiences and interactive content that engaged audiences across various platforms. This approach helped to generate immense excitement and anticipation, delivering a fur-nomenal turnout at theaters. We not only broke box office records but demonstrated the enduring appeal of Paddington, proving that even in an era of shifting film trends, a well-executed strategy can deliver extraordinary results. The success of our unforgettable media moments reaffirmed the power of thoughtful, creative engagement.