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Paddington in Peru
Havas Media Network
Agency: Havas Media Network & STUDIOCANAL
Client: StudioCanal
Despite the bear's enduring popularity, the campaign faced significant challenges like a lesser inclination to go to cinemas, stiff competition and the film's new turn. The success of The Bear is Back! was driven by an innovative multi-media marketing strategy, incorporating immersive digital experiences and interactive content that engaged audiences across various platforms. This approach helped to generate immense excitement and anticipation, delivering a fur-nomenal turnout at theaters. We not only broke box office records but demonstrated the enduring appeal of Paddington, proving that even in an era of shifting film trends, a well-executed strategy can deliver extraordinary results. The success of our unforgettable media moments reaffirmed the power of thoughtful, creative engagement.