Peloton and Elizabeth Day: ‘How to Fail’

Client: Peloton

Peloton and Elizabeth Day’s ‘How to Fail’ collaboration is one of those rare moments where a brand and influencer were made for each other. The innovative combination of bespoke, AI-powered tech and intimate knowledge of UK consumers characterised the planning stages, while the results have left the client with an appetite for more. Ultimately, the campaign made the brand feel much warmer and relevant to an audience that had previously not considered them and shows how the best partnerships can sometimes just feel more like a collaboration.