Purina Pro Plan x The Independent: The Best Plan for Brand (and Pet) Health

Purina Pro Plan faced skepticism from pet owners about the value of their premium nutrition products. So, we went back to basics. Authority + Trust = Credibility.

To regain trust and boost sales, we partnered with The Independent, one of the most trusted media brands in the UK with strong fitness credibility and called in the pet doctors and key advocates to educate and lend credibility to Purina, driving new sales, uplifting market share by +23 bps and overtaking Royal Canin as the top choice among The Independent’s readers. Brand perception improved significantly, with 87% reporting a better impression and we drove strong growth in awareness and consideration.