Remington GRWM: My Hair Journey

Agency: Channel 4, Wavemaker
Client: Remington

GRWM: My Hair Journey is a celebration of hair as a powerful extension of identity, challenging outdated beauty ideals and embracing diversity. The partnership led to the launch of Remington ONE, a gender-neutral, multifunctional range designed for all hair types. Through the innovative GRWM: My Hair Journey series, we spotlighted real people sharing personal hair stories, proving that hair is more than just a style—it's self-expression. With 7.8 million views, a 48% increase in brand strength, and a £4.6m boost to brand value, Remington’s bold approach not only resonated with Gen Z but revolutionised the haircare conversation, cementing its place as a category leader.