RIGHT REACH: BIGGEST BREAKTHROUGH SINCE BYRON SHARP

Client: Zenith Media

As media fragments, the gap between reach and impact is widening, and this means the fundamental assumption that all major media plans are based on is being eroded. Right Reach is a new planning approach that helps major brands quantify truly effective reach, and we have proven that it is a better predictor of every major KPI, from awareness to ‘brand for people like me.’