Road Trips
The AA & Secret Escapes
Agency: Goodstuff
Together, we created Road Trips, a collaboration to celebrate the freedom of the open road and help stay-cationers to unlock the joy of the journey. Our partnership co-created a new bookable function on Secret Escapes, complete with an interactive map detailing nine of the UK’s best road trips, supported by premium video content, integration throughout the Secret Escapes website, co-promotional emails, and paid media amplification across social, digital display, video, and press. Road Trips helped more drivers to engage with The AA beyond breakdown, recruit new members, and helped to boost bookings for Secret Escapes.