Client: Samsung
Samsung's "Into the Fold" campaign successfully bridged the gap between their innovative foldable phones and the elusive Gen Z gamers. Diving into the gaming arena, they crafted a Fortnite speedrun challenge that integrated the Galaxy Fold Z5's features into the gameplay, offering an immersive brand experience. Partnering with gaming influencers for live streams, the campaign not only garnered 7 million impressions but also significantly boosted the phone's consideration among the youth. This strategic move resulted in a significant sales growth to Gen Z, solidifying Samsung's presence in the competitive tech landscape and the UK gaming community.
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