Client: Samsung
Samsung reignited their presence in the UK TV market by linking the emotional boost of watching high-quality content on larger screens to their QLED technology, differentiating from the negative connotations associated with small screen "doom scrolling." For the first time ever, Samsung allocated 100% of their consumer TV brand budget to cinema advertising, with a completely new 'Blockbuster Sponsorship' strategy,. This positioned Samsung QLED TVs as the sponsors of every blockbuster’s opening week across DCM cinemas, tapping into the emotional highs of cinema-goers and solidifying the brand's association with the most premium viewing experiences. The campaign catapulted Samsung back to the top, surpassing LG in key metrics and re-establishing the brand as the number one TV for consideration and purchase, marking a successful shift in consumer perception and engagement.
.png)
