Client: Puig: Jean Paul Gaultier
Jean Paul Gaultier's "Save Our Queer Spaces" campaign masterfully reinvigorated its allure among Generation Z while championing LGBTQIA+ causes. Harnessing a powerful and urgent insight into the impact of gentrification on safe queer spaces, we collaborated with i-D to shine a spotlight on the fight to preserve these spaces. With celebratory events like the JPG Pride launch and strategic content across multiple platforms, the brand surged in brand love and saw a significant uplift in sales. This wasn't just a revival in market terms; it was a celebration of identity and diversity, reinforcing Jean Paul Gaultier's position as a brand that not only understands the pulse of its community but also actively contributes to its heartbeat.
.png)
