Shave Club

OneBlade’s Shave Club redefined male grooming, combining sharp humour, fan truth, a YouTube ban and balls-to-the-wall-bravery.

Shunning shiny chests and chiselled jawlines, we stepped away from the earnest tone of our competitors, embracing comedy to get our audience’s attention. No beating around the bush, we had to be funny. Really funny. So, we worked with Channel Four to create the story of an illicit craze sweeping the nation, coming to life as an illegal, underground shaving club. And like a OneShave over a hairy back, we got the job done, attracting views which overdelivered by millions and hundreds of thousands of additional media value.