Sluurrrp

Agency: Mindshare UK, DDB
Client: Unilever / Pot Noodle

Pot Noodle's "SLUUURP": we listened, we learned, we personalised. A divisive sound became a data-driven opportunity. 47 bespoke audio experiences and a grovelling apology later, we'd not only won back hearts (and ears), but proven the power of putting the consumer first, one personalised slurp at a time