Stand Up To Cancer – Roasting the ad-break

Client: Cancer Research UK

‘SU2C Night’ launched an evening of entertainment on Channel 4, raising vital funds for Cancer Research UK. We needed to keep people watching the content but we realised the ad breaks risked stopping the charity drive momentum and pushing audience’s attention elsewhere. So, we turned the ad break into a comedy roast. We brought 5 big-hearted brands together who were willing to have their TV ads gently mocked in aid of raising money for SU2C. The ad-break raised tens of thousands of pounds: all of which went straight to Cancer Research UK.