Taking branded content to new heights

Mail Metro Media collaborated with Jet2holidays to create an innovative, multi-channel marketing campaign that transformed brand perception and consumer engagement across peak travel seasons. The strategy focused on comprehensive audience targeting and creative content integration.

The campaign strategically approached different travel periods with tailored approaches. From October to December, we stimulated initial demand through cultural moments and editorial integrations. The January to March phase involved dominating travel conversations through strategic channel takeovers and comprehensive media placements. From March to June, we drove action through dynamic social content and premium magazine features. A key differentiator was the campaign's adaptability, leveraging Mail Metro Media's Commercial Audience Data team to develop a sophisticated, targeted approach. By using first-party data targeting and innovative content formats, they created personalised experiences across multiple platforms. The creative approach went beyond traditional advertising, integrating Jet2holidays into trending cultural contexts and engaging consumers through contextually relevant, innovative content solutions. This strategy successfully repositioned the brand and expanded its audience reach.