Team Mondelez - Publicis Media

Publicis Media has set a new standard of excellence as the media partner for Mondelez, delivering innovative campaigns across 28+ brands and achieving outstanding results, including a +31% ROI for Cadbury Dairy Milk. The best MMM results since 2018 and second best in a decade. By integrating strategic foresight, data-driven insights, and pioneering full-funnel approaches, the team has navigated challenges like rising cocoa costs and impending HFSS restrictions while future-proofing plans through 2026. With groundbreaking advancements in e-commerce, media measurement, and proprietary tools, Publicis Media has driven measurable impact, unlocked new revenue streams, and earned Mondelez’s confidence. This award entry exemplifies a year of transformative success and industry leadership.