The Great Whisky Amnesty

Client: Benriach

This campaign revolutionised whisky gifting, tackling £1.2bn wasted on mismatched gifts whilst boosting Benriach's market share. Partnering with Buzzfeed, Spark Foundry and Benriach launched the UK's first whisky amnesty, through captivating social media animations, influencer marketing and a 'Grand Exchange' where Benriach invited people to swap mismatched gifts for a bottle of The Original Ten. This innovative campaign sparked a sensational surge in brand awareness and perception, establishing Benriach as the ultimate whisky gift and industry trailblazer.