Tony's Chocolonely - A commerce media triumph driving triple digit growth

Tony’s Chocolonely, in collaboration with Acorn-i, has revolutionized its commerce media strategy on Amazon, achieving remarkable growth and overcoming significant operational challenges.

Appointed as Tony’s Amazon agency in January 2024, Acorn-i leveraged its expertise to enhance Tony’s retail media presence, resulting in a 118% sales increase year over year. By refining A+ content and revamping their Brand Store, Tony’s achieved a 5.39% YoY increase in organic conversion rates, 3% above the category average. The strategy, driven by data from Acorn-i’s proprietary market leading technology platform, Ignite, was creatively executed and focused on defending branded search space, competitor conquesting ad strategies and navigating HFSS regulations, meaning foods high in fat/salt/sugar are restricted from some advertising placements. The partnership's success is exemplified by the outstanding performance of Tony’s Advent Calendars, achieving a Return On Ad Spend 77% above the Amazon category benchmarks for Grocery. This submission highlights the innovative approach and effective media execution that has led to Tony’s Chocolonely being positioned as a leader in commerce media strategy.