Tony's Chocolonely - A commerce media triumph driving triple digit growth

Agency: Acorn-i, part of the Brandtech Group provides specialist eCommerce services and technology, supporting brands across the digital landscape. Solutions include offering full funnel suite of services and intelligence, via expertise, technology and omnichannel insights.
Client: Tony's Chocolonely

Tony’s Chocolonely, in collaboration with Acorn-i, has revolutionized its commerce media strategy on Amazon, achieving remarkable growth and overcoming significant operational challenges.

Appointed as Tony’s Amazon agency in January 2024, Acorn-i leveraged its expertise to enhance Tony’s retail media presence, resulting in a 118% sales increase year over year. By refining A+ content and revamping their Brand Store, Tony’s achieved a 5.39% YoY increase in organic conversion rates, 3% above the category average. The strategy, driven by data from Acorn-i’s proprietary market leading technology platform, Ignite, was creatively executed and focused on defending branded search space, competitor conquesting ad strategies and navigating HFSS regulations, meaning foods high in fat/salt/sugar are restricted from some advertising placements. The partnership's success is exemplified by the outstanding performance of Tony’s Advent Calendars, achieving a Return On Ad Spend 77% above the Amazon category benchmarks for Grocery. This submission highlights the innovative approach and effective media execution that has led to Tony’s Chocolonely being positioned as a leader in commerce media strategy.