Vinted Second-Hand Showdown

Agency: Channel 4, Mindshare
Client: Vinted

Vinted, a leader in the second-hand fashion movement, took its position to new heights with the second series of Second-Hand Showdown, a social-first campaign designed to inspire 18-34-year-old women to embrace sustainable style through its platform.

The show, fronted by Vicky Pattison, saw two stylists create standout looks using only pre-loved fashion, with unchosen items relisted on Vinted, directly supporting the circular economy. The series delivered 12 million social views and saw a 62% audience growth across episodes, making it the best-performing new E4 title of 2024. The campaign also drove impressive brand results, with a 90% increase in Vinted consideration and a 30-point shift in closing the gap with competitor platforms. By combining emotional storytelling, entertainment, and sustainability, Second-Hand Showdown not only engaged viewers but redefined Vinted as the go-to app for stylish, sustainable fashion.