James Smith

As Chief Growth Officer, James oversees The Kite Factory's senior leadership team to ensure the business delivers its promise of growth to their people, clients and media partners, whilst driving profitable revenue required to invest in developing new services, products and acquisitions. A TKF lifer, James joined the business as a fresh-faced Media Assistant in 2011. His natural talent and investment in the business saw him climb the ranks in various client-facing roles throughout the last decade, before being promoted to Managing Director UK in April 2020 and CGO in late 2023. Today, he oversees a 100-strong team working with clients including David Lloyd Leisure, Lovehoney, White Claw, Crisis, Netwealth, WaterAid and Redrow.