Vicky Fox

Vicky Fox – Chief Planning Officer – OMG UK Fox moved from OMD UK at the end of 2023 to drive market-leading connected planning excellence across OMG UK, to deliver effectiveness, efficiencies and improved outcomes for clients. Her role is to ensure that the group and its clients are equipped to navigate the increasing complexity in the media landscape, and to leverage the proliferation of available data to deliver fully integrated planning across paid, owned and earned communications. In her previous role as Chief Planning Officer at OMD UK, Fox led the agency's planning output to create competitive advantage for their clients. During her tenure, she oversaw the creation of the agency's Connected Performance team (joining media planning with biddable expertise to deliver audience-first thinking) and re-built the OMD Planning Process to focus on Full Funnel Planning. At group level, Fox played a key role in the creation of a suite of products and solutions focused on Attention metrics. Fox has been twice named Media Planner of the Year by Campaign ('20 and '21), was honoured with an IPA Fellowship in 2021 in recognition of her services to Media Planning and was Highly Commended in the IPA's iList 2022.